Background & Experience
Helga Smith is PSA managing partner responsible for business development, marketing,
account management, and programme evaluation.
She studied modern languages and received a Masters Degree in Philology from the
Johann Wolfgang von Goethe University in Frankfurt/M.
Before joining PSA in 1991, Helga headed the translation department of a legal practice in
Frankfurt and was a cross-cultural instructor for the American Army Education Center in
Hanau. She also worked in corporate communications for Siemens in Argentina.
Helga has managed diverse international projects and corporate campaigns including
"100 Years Radio" a major anniversary event sponsored by Rohde & Schwarz and the
Bavarian Government; "Top Secret" a national public speaking event for high-potentials
in co-operation with the Financial Times (Europe) and the Frankfurter Allgemeine Zeitung,
and "BookFutures" an annual event attracting CEOs from over 20 different countries.
She has also designed and led numerous assessment centres, executive coachings, and
Helga‘s special interest is “human factors” in organizational development:
how to use “diversity” (cross- cultural and cross-disciplinary) to innovate and change.
Sector experience includes
Automotive - Aviation - Consumer Goods - Computers -
Electronics - Energy - Legal & Financial Services - Healthcare - Management Consulting -
Military - Publishing - Retail - Software - Telecommunications